In order to ensure that people actually want to catch rats using cheese, the Cheesyverse will allow artists to submit their depiction of rats to be used as catchable NFTs in Phase 3.
Every time a rat is caught, the cheese used to catch that rat will be sent to the artist who created it. The artist can then use the cheese to catch rats themselves, burn the cheese for kGOLD, or sell the cheese on the open market to players who want to catch rats.
This allows for a circular flow of supply and demand of cheese, dubbed the Cheeseconomy:
Artists create cool rats = More players want to catch rats
More players want to catch rats = More demand for cheese
More demand for cheese = Cheese is more valuable
Cheese is more valuable = More artists create cool rats